
Leadership. Resiliency. Motivation.
Experience It All With Our Keynote Speakers.
This year’s Small Business Week Conference opens with a networking lunch, followed by keynote speaker, Jessica Janzen, who will share her blueprint for resiliency and how joy can fuel forward momentum. We will close the conference with a reception and keynote from Kendal Netmaker, who will deliver powerful lessons on how to lead, inspire, and motivate others. Don’t miss the chance to gain insights that will energize both your business and your life.
VISIT JESSICA'S WEBSITE: https://www.jessicajanzen.ca/
VISIT KENDAL'S WEBSITE: https://kendalnetmaker.com/
WORKSHOP & PRESENTER INFORMATION:
Alongside our inspiring keynote speakers, this year’s conference features a dynamic lineup of workshops and presentations designed with small business owners in mind. From uncovering your “why” and learning how to reach your ideal customer, to building a stronger business strategy, strengthening cybersecurity, and mastering the art of negotiation, these sessions are packed with practical tools and insights you can put to work right away. Whether you’re looking to sharpen your skills, spark new ideas, or connect with industry experts, these sessions will leave you motivated and equipped to take your business to the next level.
Finding Your Why Workshop
The key to marketing your business is understanding your story. In this workshop we deep dive into the ‘WHY’ behind your business. What is the drive that keeps you going? Let’s harness this power in your marketing!
Understanding who your ideal client will help you tailor your marketing to them, so they can find your business online.
Join us as we discover how to use social media and digital marketing to find your dream clients, speak directly to them, and keep them coming back to your business as loyal customers!
Speaker:
Hannah - Co-founder, North Creative

The Art of Negotiation
Speaker:
Jocelyn Eisert - Business Development Manager, futurpreneur
SWOT Analysis & Strategic Goal Setting Workshop
With a strong understanding of your business's strengths and weaknesses as well as the opportunities you may have and the threats you may need to manage, you can take strategic action to capitalize on your SWOT analysis insights and set meaningful strategic goals to improve your business performance. This workshop will guide you through a comprehensive and thorough SWOT analysis and help you consider and set effective short and long-term strategic goals for your business.
Speakers:
Richard Ouellette, CPA, CA - Partner, KWB
Darren Buma, CPA, CA - Partner, KWB
Securing Your Success: Cybersecurity for Small Business
Questions from the audience are welcome.
Speakers:
Moderator: Joyce Taylor - Chief Executive Officer, Prosper NWT
Charles Finlay - Executive Director, Rogers Cybersecure Catalyst
Additional Panelists To Be Announced
SCHEDULE OF EVENTS:



Date and Time
Tuesday Oct 21, 2025 Wednesday Oct 22, 2025
October 21, 2025
- Doors Open at 11:30am
- Kick-off at 12:00pm
October 22, 2025
- Doors Open at 12:45pm
- Kick-off at 1:15pm
Fees/Admission
Early Bird (until October 6, 2025): Members: $80 + GST (includes 2-day access) Non-Members: $125 + GST (includes 2-day access) Regular (starting October 7, 2025): Members: $100 + GST (includes 2-day access) Non-Members: $150 + GST (includes 2-day access)
Contact Information
Tracy Peters
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