Adapting Your Marketing Strategy for Uncertain Times
Presented by Outcrop Communications on Thursday, May 28th, 2020
To review the recording of this presentation, click here. The slides from the presentation are here.
The Covid-19 pandemic has brought about significant shifts in business operations and marketing efforts. How will you plan for a marketing recovery and maintain a connection to your customers through these uncertain times? We will also review what a possible timetable for recovery could look like for Yellowknife based business using previous global crisis events as a guide.
About the Presenter
CHIEF OPERATING OFFICER - OUTCROP COMMUNICATIONS
A transplanted Winnipegger, Chris spent several years in Economic Development followed by 16 years with First Air where he was Executive Vice President, Marketing & Sales. Since joining Outcrop, Chris has largely focused on tourism marketing, business planning, crisis communications support and strategic marketing.